Top 5 Reference Apps on iOS in Kenya for Q1 2023

In the first quarter of 2023, the top 5 reference apps on iOS in Kenya showed varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at each app's metrics:

Muslim Pro: Quran Athan Prayer experienced a notable increase in weekly revenue, peaking at approximately $251 in the final week of March. Downloads also saw a significant rise, reaching 864 in the week of March 20, while active users increased from 5.7K at the start of the quarter to 8K by the end.

Translate Now - AI Translator maintained a consistent upward trend in weekly revenue, peaking at $81 in the last week of February. Downloads grew steadily, reaching a high of 176 in the final week of March. Active users followed a similar pattern, increasing from 166 at the beginning of the quarter to 301 by the end.

Hallow: Prayer & Meditation showed a significant spike in weekly revenue, reaching $242 in the week of March 20. However, downloads remained relatively low throughout the quarter, with a maximum of 53 in the week of February 20. Active users also saw a decline, dropping to 10 by the end of March.

Oxford Dictionary had a varied performance in weekly revenue, peaking at $107 in the second week of January. Downloads remained stable, with a slight peak of 214 in the final week of March. Active users saw a gradual increase, reaching 451 by the end of the quarter.

AR Translator: Translate Photo exhibited consistent weekly revenue, peaking at $97 in mid-February. Downloads showed a noticeable rise towards the end of the quarter, with 72 in the last week of March. Active users also climbed, reaching 48 by the end of March.

These insights come from Sensor Tower, where more detailed data and trends can be explored. The performance of these apps highlights the dynamic nature of the reference app category on iOS in Kenya.